Avant Chord in profile: Deeply layered and diversified

Click here to listen to Avant Chord’s “Watermelon N Pork” avant-chord-watermelon-n-pork

Avant Chord (aka dj Cheeba due to his free-spirited and relaxed attitude towards life) hails from Canada and resides in Toronto. He has been a very active individual in the Toronto hip-hop community since 1996, which stems from his tremendous passion for the culture as a whole (graffiti, breakdancing, emceeing and dj-ing and now producing) and every genre that has inspired the music from funk, soul to samba. His ear for rare, soulful music originated from break dancing to the music of legendary funk artists such as James Brown, Booker T and the MG’s, Bob James and The Blackbyrds back in his high school era. During this time, he was introduced by a friend to some musical instruments that would seal the deal for his love for manipulation of music, a pair of Tech 12’s and a Gemini mixer. He grazed his fingers, for the first time, to a spinning record on a turntable platter and the rest is history. Since then, his love for hiphop and everything soulful has gone from playing them and now recently has evolved into creating them.

Over this past year, Avant Chord has worked steadily to create an impressive portfolio of music – producing tracks with the mindset of crafting soundscapes with longevity and versatility. Notorious for incorporating obscure samples and infusing his own brand of raw soul with a musical edge, his signature is having the ability to reinvent his musicality through each track – deeply layered and diversified with a unique flavour. As an artist, his love for making music is only one part of the equation, the other is being able to share his talent and creativity on a global level.